H for Heimatgefühl … and for Hygge:
When something becomes too fashionable, it tends to make us slightly sceptical. Because in the end we no longer know what is just pure marketing or what is really worthwhile.
It’s a bit like that with the term hygge, because suddenly it’s on everyone’s lips and stands for a Danish attitude to life. In discounters, drugstores and elsewhere.
So we were indeed slightly sceptical until we touched the towels, the plaids and the rugs, looked at the bags and admired the cushions. Suddenly it was clear to us: Aha, so this is hygge, enchantment in Danish, soft colours, the very best quality.
And today we tell you: we love the products of Charlotte Aspegren, who used to be a teacher and has now fulfilled her dream with her business as a designer.
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